03 May 2016

Goodbye, Target.

Well, I bit the bullet. I canceled my Target card.

I had been waffling over this decision for days. I am angry enough at Target -- for putting empty political sentiment over public safety -- that I knew I wouldn't shop there. The issue wasn't whether Target was going to get any more of my money; they weren't. So the question of the card itself remained: would Target reverse itself, thereby making it a hassle to reestablish the card? Would it hurt my credit to close it, especially if I turned around and opened it again? If I stopped spending money at Target but kept the card open, would Target even notice?

But the more I thought about it, the angrier I got at Target: for making this decision in the first place; for making me feel like a crazy person because no one else seems to see that for the vast majority of the boycotters, this isn't about bigotry but about safety, and the refusal to participate in a political agenda that is empirically bananas; for making me devote so much mental real estate to this.

I came to the conclusion that Target made their very public stand, and there's no way they will have the intestinal fortitude to reverse themselves. The LGBTQ+-whatever lobby is too loud and vindictive, and Target has a long history of pandering to it. Unless scores of little girls are sexually assaulted inside Target store bathrooms, they will stand by their bad move, even in the face of falling share value and millions of lost customers.

So I was 75% of the way to the decision to close it when something else occurred to me: elsewhere in the world, even today, Christians martyrs are being beheaded for their refusal to back down from their faith. And here I am, worrying about the inconvenience of closing this credit card.

Decision made.

While I was making dinner for my family last night, I called customer service and got a supervisor on the phone. I told her I wanted to close my account. This conversation (more or less verbatim), ensued:

CSR: I see you've been a cardholder for over three years. Can I ask you why you're closing your account now?
Me: I think your bathroom policy stinks. [SO ELOQUENT, Colleen. 🙄]
CSR: Okay. Just a second while I make a note of your concerns.

She sounded like a) she'd been hearing that a lot recently -- although possibly most people put it better? -- and b) she'd secretly like to agree.

So it's done. I am no longer a Target customer.

Goodbye, Dollar Spot. I think I'll miss you the most.


  1. I stopped shopping at Target a few years for other reasons ago but am continually affirmed in my decision every time they do something like this. Way to stand up for what you believe in!
    Plus, Dollar Tree has gotten pretty great lately -- for those days you might miss the Dollar Spot. ;)

    1. I've never been that crazy about Target's corporate culture, but it's the most convenient place to shop around here -- it's between daycare and home! -- and I only had the card to save 5% on my purchases there, when it would have been 1.5% on my other credit card. I guess I'll be leaning even more heavily on Amazon for my every need, and finding out where there's a Dollar Tree!

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